Real Estate News from Brad Gough

What is a CMA?

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That is where the comparative market analysis, or CMA, is most useful. So, what exactly is a CMA?

The CMA is a side by side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.


How is the CMA created?

CMAs are generated by using property information from your real estate agents multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the services public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyers agents create them for their buyers so both sides know what current market conditions are for the homes they are interested in comparing.



The CMA should include interior and exterior photos of each comparable listing.



The CMA should also include relevant statistics, averages and analysis comparing each listing.







How accurate are CMAs?

The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.

CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.

As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professionals knowledge and advice.

Bottom Line

If you are thinking of selling your home Let us connect today to discuss preparing a market analysis of your home.







I Appreciate Your Referrals

It is a common misconception that a real estate agent primarily learns of someone looking to buy or sell a home when someone simply calls an agency looking for an agent to help them. Although this can happen, it is very rare. In fact, over 80% of the referrals I receive come from past clients and past coworkers just like you. The other 15-20% of referrals comes from our national network of relocation companies and other Coldwell Banker agencies across the country.

The greatest compliment I can receive is when someone like you refers me to a friend, coworker or family member of theirs. If you, or someone you know, are looking to either buy or sell a home then I would certainly appreciate the opportunity to earn your business. Do you know of someone looking to buy or sell a home?



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Contact Brad Gough





12401 Old Meridian Street
Carmel, In 46032

Email brad@btgough.com

Mobile (317) 590-3571

Office (317) 844-1131

Website www.btgough.com