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 In a recent survey by realtor.com, people thinking about selling their homes indicated they are generally willing to allow their agent and some potential buyers inside if done under the right conditions. They are less comfortable, however, hosting an open house. This is understandable, given the health concerns associated with social contact these days. The question is, if you need to sell your house now, what virtual practices should you use to make sure you, your family, and potential buyers stay safe in the process? In todays rapidly changing market, it is more important than ever to make sure you have a digital game plan and an effective online marketing strategy when selling your house. One of the ways your agent can help with this is to make sure your listing photos and virtual tours stand out from the crowd, truly giving buyers a detailed and thorough view of your home. So, if you are ready to move forward, virtual practices may help you win big when you are ready to sell. While abiding by state and local regulations is a top priority, a real estate agent can help make your sale happen. Agents know exactly what today's buyers need, and how to put the necessary digital steps in place. For example, according to the same survey, when asked to select what technology would be most helpful when deciding on a new home, here is what todays homebuyers said, in order of preference: * Virtual tour of the home * Accurate and detailed listing information * Detailed neighborhood information * High-quality listing photos * Agent-led video chat After leveraging technology, if you have serious buyers who still want to see your house in person, keep in mind that according to the National Association of Realtors (NAR), there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey state and local restrictions first: * Limit in-person activity * Require guests to wash their hands or use an alcohol-based sanitizer * Remove shoes or cover with booties * Follow CDC guidance on social distancing and wearing face coverings Getting comfortable with your agent, a true trusted advisor, taking these steps under the new safety standards might be your best plan. This is especially important if you are in a position where you need to sell your house sooner rather than later. As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward. It sounds like some of these new practices might be here to stay. Bottom Line In a new era of life, things are shifting quickly, and virtual strategies for sellers may be a great option. Opening your doors up to digital approaches may be game changing when it comes to selling your house. Let us connect so you have a trusted real estate professional to help you safely and effectively navigate through all that is new when it comes to making your next move. |
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It is a common misconception that a real estate agent primarily learns of someone looking to buy or sell a home when someone simply calls an agency looking for an agent to help them. Although this can happen, it is very rare. In fact, over 80% of the referrals I receive come from past clients and past coworkers just like you. The other 15-20% of referrals comes from our national network of relocation companies and other Coldwell Banker agencies across the country. The greatest compliment I can receive is when someone like you refers me to a friend, coworker or family member of theirs. If you, or someone you know, are looking to either buy or sell a home then I would certainly appreciate the opportunity to earn your business. Do you know of someone looking to buy or sell a home?  Click the vCard below to download my contact information to load on your phone and to share with anyone you know that would benefit from my help in buying or selling a home. 
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 12401 Old Meridian Street Carmel, In 46032 Email brad@btgough.com Mobile (317) 590-3571 Office (317) 844-1131 Website www.btgough.com |